Using Marketline
What is Marketline Advantage?
MarketLine Advantage offers an interactive platform giving you anytime access to up-to-date information and financial data on companies, industries and countries across every major marketplace in the world.
Accessing Marketline Advantage
- Log in to NLB’s eResources page with myLibraryID. To find out more about setting up myLibrary ID, please refer to this link.
- Click the “By A-Z” browsing option on the left, select “M”, followed by “Marketline Advantage”
3) Enter your search term(s) into the search bar and hit “Enter” to search
- You can enter the name of a company, any industry or a country/city
- You can also use the drop-down menu to the right of the search box to filter your search to the specific research option
Retrieving listed company profiles
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Type in the name of your listed company into the search box
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Select ‘Company Profiles’ from the drop-down menu and hit ‘Search’
- Select the matching company name from the table
- From the company’s overview page, feel free to explore the different market intelligence options from the left-hand column, ranging from research reports to SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
Bonus tip: Use the ‘News’ tab to stay updated on the latest developments with regards to the company you are researching.
Retrieving country/city profiles
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Type in the name of your desired country or city into the search box
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Select ‘Country/City Profiles’ from the drop-down menu and hit ‘Search’
- Select the matching country/city name from the table
- Browse through the analysis report which analyses the PESTLE (political, economic, social, technological, legal and environmental) structure of the country. You can save a PDF copy of the report for your own reading and research.
Bonus tip: Use the ‘Table of Contents’ page in the PDF to navigate and find the information you need, as these reports are several pages long.